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Message from the CEO 

It is a proud to Etfruit’s board of directors, stake holders and employees at all level when introducing the launching of its website.

The Ethiopian Fruit and vegetables marketing share company (Etfruit) having elapsed well overfilled decade since its establishment as state owned remains to be the pioneer in the development of the horticulture sub sector of Ethiopia.

In terms of addressing the preferential needs of its customers and market dynamism, Etfruit has taken vital steps to do away with its long existed backward working system and mentality to replace with modern and customer focused ever efficient distribution and sales operation through adapting the Business process re-engineering (BPR) that in the near future enables Etfruit to serve as a main bridge between producers and end consumers of fresh fruits and vegetables in the country.

Being part and parcel of the national growth and transformation plan (GTP) Etfruit formulated a perfect establish modern post-harvest qualities and marketing center in Addis Ababa and selected Regional branches of the company  is believed to bring phenomenal changes in domestic and export sales activities. These modern post-harvest facilities are likely render the necessary service to interested horticulture producers and exporters on reasonable rental bases. Emphasis has also been given the company’s export venture both in qualitative and quantitative terms.

Developing the company’s transportation and distribution capacity is a primary concern that needs to be purchased through avoiding dependable and sufficient cool truck and dry cargo fleets all the time. Ensuring sustainable supply of agricultural inputs especially selected Vegetable seeds from reliable import sources are strictly take care by the company.

Lastly this website is of great significance to our stake holders and kindly request to make use of it extensively.

 

Etfruit is always at your dispersal and wish you all the best!

 

Ato Mengistu Kebede , CEO Ethiopian fruit and vegetable marketing share company.

 

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